In 2010, he decided to switch gears and add value to those beyond the well heeled. Bringing live music, art and entertainment to the people of his city by setting up a nonprofit institution that organizes these events in public spaces – The Bandstand Culture Society, set up with Stuart Da Costa, under the aegis of the Bombay Chamber of Commerce and the Indian Ministry of Tourism.
Simultaneously, in 2010, the first edition of The TiLT Festival & Conference went live. It was one of the first Indian festivals featured at the prestigious International Music Summit, Ibiza. Presenting the bold, young, contemporary face of India to the world. The TiLT has now evolved into a platform that presents India’s new avatar. ‘India’ is the buzzword on everyone’s lips these days, it is, however, of critical importance to understand the youth and the culture of this unique nation first. The TiLT is a pop-up showcase celebrating Indian youth and subculture, but in the spirit of greater Indian culture. A forum to share ideas and meet young leaders driving the opportunities presented by India’s phenomenal growth. The TiLT has previously been invited to Mumbai, New Delhi, Abu Dhabi (2016) and Berlin (2017).